Reinterpreting Fear
Although it is hard to acknowledge, fear accompanies us throughout our lives. We may not be aware of the fear, may try to numb it with addictions, consumptions, deflections, to escaped it with more money, lovers, and chocolate cake. Fear won't be pacified for long by these things. I am not talking here about fear that is tied to disaster, violence, or illness, fear from actual threat to a life or livelihood. The fear I am writing about is the kind that runs like static through us even when everything is going as well as we would hope, when we are not in any real danger. This fear may weave thicker through some more than others especially if there was trauma and loss in childhood. Regardless, we all vibrate at some frequency with an anxiety that is at its root existential, intimately intertwined with the uncertain nature of our lives and our eventual death. Advertisers knows this better than we do. They find w...